Selling is, in my mind, the act of convincing someone to buy something they don't need or want. If they need it or want it already, they only need a cashier, maybe a clerk. By that definition, I never want to be considered a salesperson.
But sometimes it's not selling at all that's needed. Sometimes it's educating. Especially in this technological age, with which I'm barely keeping up, people need to be informed about new developments, tools that make work and life easier, faster, richer, or otherwise better in some way. Although we often fall for something we don't need because of its coolness factor, I think this branch of sales is valid. I actually learn about advances in technology from ads, occasionally.
This is the selling I find myself having to do, as I develop Waste Not Food Taxi. People want to continue doing things the way they always have, especially at work, where they've been given specific instructions. Throwing away food is such a normal part of the grocery and restaurant industries that, even though it sometimes make them cringe, employees do it because that's their job. Convincing them that there's a better option is proving to be difficult.
I have to get access to managers. I have to convince them to spend a few minutes reading or listening to me. I have to ask permission to contact employees and ask them to implement a whole new system of waste management. "Just throw it in this bin instead of that trash can" is proving to be a dramatic oversimplification. And I, with my aversion to trying to "sell" anybody on anything, am struggling.
You, my kind and supportive readers, can help. Please talk to the businesses you patronize about their food waste. If they're in the Portland area, let me know you spoke to them and I'll follow up. If you're elsewhere, please talk to them anyway. Educating the entire food service industry is the task at hand, and it will take all of us to get it done.